Amazon Kills Rufus AI, Replaces It With Alexa for Shopping AI Assistant

6:43 PM IST · May 14, 2026

Amazon, on Wednesday, announced Alexa for Shopping, a new artificial intelligence (AI) shopping assistant. The new tool comes with agentic capabilities and replaces Rufus AI, a mainstay on the app and the website since February 2024. The Seattle-based tech giant revealed that the new AI experience combines Rufus AI and Alexa+ to bring an assistant that not only has deep knowledge of Amazon's shopping platform and catalogued products, but also brings the immersive conversational layer with agentic automation. The new tool is first rolling out in the US.

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